Social Marketing Calls

When you think of cold calling the telephone comes to mind – but do you know that there are many other ways to cold-call.  Really any time you contact someone that does not know you – whether via phone, in person, or any other way – that is a cold call.

Social networks have given rise to a new way to make cold calls.  It is a highly effective and very efficient method that has some distinct advantages over using the phone.

Number one rule – keep it engaging.  That does not mean all business, nor all fun.  In fact – if you want to use social networks for business – you should be careful about not injecting too much fun.  You must build an image of a professional, but also someone they can relate to.